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SOCIUS Members

José Paulo Marques dos Santos

Personal Data Name: José Paulo Marques dos Santos
Academic Degrees PhD in Management (Neuroscience in Marketing) at the School of Economics and Management of the Technical University of Lisbon, in 2011.
Bachelor on Chemical Engineering at the Faculty of Sciences and Technology of the University of Coimbra, in 1989.
Current Professional Activity Assistant Professor at the University Institute of Maia, were lectures since 2002. Courses include Marketing specialties, like Consumer Behavior and Branding, Neuropsychology specialties, like Biological Basis of the Behavior, Engineering specialties, like Technical Drawing and Industrial Plants, and Methods specialties, like Qualitative Data Analysis, and Futures Research Methods.
Volunteer lecturer in the Department of Experimental Biology of the Faculty of Medicine of the University of Porto. He is also the director of the Postgraduate Studies Office at the University Institute of Maia.
Domains of Research "Dog bites man (and all the planes that do not crash)", i.e. how common persons parsimoniously behave in everyday life, immersed in their cultural codes. Biological basis of the individual and social behavior: Behavioral Neuroscience and Social Neuroscience. Semiotics, mainly Peircean semiotics, emphasizing the processes of assigning meanings to symbols, here included the emergence of meanings within social groups. Techniques: fMRI, TMS, tDCS, fNIRS. Methods: ANNs.
Relevant Publications Santos, J. P., Seixas, D., Brandão, S., & Moutinho, L. (2012). Neuroscience in branding: A functional magnetic resonance imaging study on brands' implicit and explicit impressions. Journal of Brand Management, 19(9), 735-757. doi: 10.1057/bm.2012.32 (SJR 0.836; Q1 Strategy and Management)

Santos, J. P., Seixas, D., Brandão, S., & Moutinho, L. (2011). Investigating the role of the ventromedial prefrontal cortex (vmPFC) in the assessment of brands. [Original Research]. Frontiers in Neuroscience, 5:77. doi: 10.3389/fnins.2011.00077 (SJR 1.143; Q2 Neuroscience)

Santos, J. P., & Moutinho, L. (2011). Tackling the cognitive processes that underlie brands' assessments using artificial neural networks and whole brain fMRI acquisitions. Proceedings of the 2011 IEEE International Workshop on Pattern Recognition in NeuroImaging (PRNI). doi: 10.1109/PRNI.2011.22 (Scopus: 19900193660)

Santos, J. P., Moutinho, L., Seixas, D., & Brandão, S. (2012). Neural correlates of the emotional and symbolic content of brands: a neuroimaging study. Journal of Customer Behaviour ,11(1), 69-93. doi: 10.1362/147539212X13286273975319
Curriculum CV